Scarlett Wycisk – Strategy, Innovation, Results
“Thinking ahead and shaping the future – I am ready for new projects.”
Elevating Your Digital Strategy
With over 20 years of experience in all aspects of online marketing and e-commerce, I have a proven track record of driving business success across various industries. My expertise lies in crafting and executing comprehensive digital strategies that deliver measurable results, with a particular focus on the German-speaking, English-speaking, and Scandinavian markets.
Creating Brands That Resonate
Having worked with iconic brands like the Walt Disney Company, I have a deep understanding of what it takes to build a lasting and beloved brand. My experience spans from developing brand identities to launching successful products and services. I have leveraged these insights to grow my own startup and now help other businesses create brands that resonate with their target audience.
Empowering Startups to Thrive
I am particularly passionate about empowering women entrepreneurs. By leveraging my expertise in branding, marketing, and strategy, I can help women-led businesses navigate the challenges unique to their journeys and build sustainable, thriving companies. With a creative mindset and a results-oriented approach, I bring innovative solutions to the table.
Curriculum vitae Scarlett Wycisk
YOIN.agency
January 2025 – present
Position: Digital Strategy & E-Commerce Innovation Consultant
Knowledge: Digital Strategy, E-Commerce, Shopify, Online Customer Journey Optimization, Conversion Funnel Design, Brand Building, Brand Positioning, Social Media Marketing, Growth Marketing, Business Consulting, Product Development, Digital Transformation, AI Tools, Marketing Automation, Smart Commerce, Agile Project Leadership
Description: I support our clients in shaping and scaling their digital business models. With a strong background in brand building, social media, and online sales, I act as a strategic partner to bridge the gap between technical development and commercial success.
What I do:
- Develop and implement holistic digital marketing and e-commerce strategies
- Identify growth opportunities in all marketing channels
- Lead digital transformation projects in collaboration with the development team
- Support clients in optimizing their online customer journeys and conversion funnels
- Create tailor-made consulting offers in digital sales and brand positioning
- Scout and implement innovative tools and trends (AI, automation, smart commerce)
- Act as a sparring partner for C-level stakeholders and product teams
Soulhorse
July 2015 – Present
Position: Founder (Exit End of 2021), Marketing, Online Marketing, Product Development, Brand Marketing, Corporate Management, Brand Strategy, Licensing Development
Knowledge: Social Media Marketing, B2B Marketing, Trend Identification, Brand Awareness, Online Marketing, Customer Loyalty, Analytics, Marketing Strategy, CRM, Project Management, KPIs, Customer Acquisition, Entrepreneurship, Corporate Leadership, Woocommerce, Shopware, ERP
Description: We provide the world with colorful, handmade, and self-designed accessories especially for horses, riders, and dogs. Companies from various industries request our products as customer giveaways, using them as an effective marketing tool. At Soulhorse, we design and produce our own fashion and accessories collections, selling them on our webshop and to B2B clients in the GSA region.
Lieblingsmarke
October 2017 – 2021
Position: Independent Consultant & Owner
Knowledge: Consulting Lovebrands in the area of online marketing, especially social media and content marketing.
Description: I offer personalized consulting and support for ‚Lovebrands‘ in all aspects of online marketing. With my expertise in social media, content marketing, and e-commerce, I help businesses expand their brand presence within the digital ecosystem. I primarily serve clients in retail, media, entertainment, lifestyle, and sports, with a focus on target groups like family, baby, equestrian, fashion, home living, and handcrafted products.
The Walt Disney Company
April 2011 – September 2017
Position: Senior Manager E-Commerce GSA
Place: Munich, Germany
Knowledge: P&L Responsibility, KPI Management, Social Media Marketing, Online Marketing, CRM, Project Management, Retail, Licensing, Brand Management, Storytelling, E-Commerce, Corporate Business, PR, Trade Marketing, Digitalization
Description: As a numbers-driven professional, I was responsible for the P&L of the e-commerce business in the GSA region. I ensured timely campaign launches, wise budget allocation, and KPI achievement. I motivated my team to excel in a fast-paced environment, exploring new technologies and running performance-based online campaigns.
I successfully launched Disney’s e-commerce brand store in Germany as the fourth market worldwide, establishing all marketing activities from the ground up. My focus was on customer acquisition and retention campaigns while identifying new sales channels to expand the business.
Stylight
July 2010 – March 2011
Position: Head of SEO & Affiliate
Place: Munich, Germany
Knowledge: SEO, Affiliate Marketing, Social Media, Online Shops, Display Marketing, PR, Product Feeds, Digital Marketing Strategies, Agency Sourcing, Analytics
Description: I established an in-house online marketing team focused on affiliate marketing, display advertising, social media, and SEO. I was responsible for implementing and managing a private in-house affiliate network, spearheading SEO efforts for a platform with over 60 connected online shops, and coordinating all performance-based media channels.
3Gstore.de GmbH
September 2008 – July 2010
Position: Head of Online Marketing
Place: Bochum, Germany
Knowledge: SEO, SEM, Viral Marketing, Product Management, Campaign Analysis, Affiliate Marketing, Digital Marketing Strategies, PR, Analytics, Retargeting, Display Advertising
Description: I led the development of 3Gstore.de’s online and offline marketing strategies. My responsibilities included product sourcing, analyzing marketing campaign performance, reporting to management, and building strategic partnerships with telecommunication providers. I also managed online marketing channels like SEO, SEM, viral marketing, and affiliate marketing.
Fliks GmbH
2008 – 2010
Position: Head of Online Marketing
Place: Bochum, Germany
Knowledge: Online Project Management, Affiliate Projects, Budget Management, Online Editorial, SEO, SEM, Digital Marketing Strategy, Blogs, Event Planning, PR
Description: As Head of Online Marketing at Fliks GmbH, I led the planning, coordination, and execution of all online projects. My role involved budget management, workforce planning, campaign management, and oversight of affiliate projects, online magazines, and high-traffic international websites.
absofort Erfolg im Internet GmbH
2004 – 2008
Position: Project Manager
Place: Herford, Germany
Knowledge: SEO, Online Marketing, Project Management, Affiliate Marketing, E-Commerce, Product Feeds, Display Marketing, CRM, Website Development, Customer Acquisition, Client Services, Agency Business, Consulting
Description: I started as a developer intern at absofort Erfolg im Internet GmbH, where I was first introduced to SEO and online marketing. In 2005, I was promoted to Project Manager of the marketing department ‚Klickfreundlich‘, leading a team of 15 employees and managing online marketing efforts for e-commerce clients.
Education & language skills
b.i.b. Paderborn (2001-2003)
STUDIES IN INFORMATION TECHNOLOGIES,
BA Information Technology & Multimedia
St. Michaels Gymnasium (1989-2001)
Language skills
German: Native speaker
English: Fluent
Swedish: A2 level
Fembivalent: Honest Talks & Bold Ideas
Some of the most meaningful conversations don’t happen in boardrooms – but over coffee, on long walks, or late at night between friends who dare to think out loud. Fembivalent, the podcast I co-host with Mareike, is exactly that space: a raw, real, and refreshing take on female entrepreneurship, ambition, and everything in between. We created Fembivalent to challenge the either-or mindset that often surrounds women in business.
Can you be both soft and strategic? Empathetic and assertive? Emotional and effective? Our answer: absolutely yes. Through unfiltered conversations, we explore the messy middle of success—the doubts, the detours, the breakthroughs. With honesty, humor, and heart, we aim to empower women to build careers and lives that feel right to them – not just look right from the outside. It’s not always polished. But it’s always real.
Beyond the Brief: My Passions Unplugged
If fear didn’t exist, I’d build a cabin here in the Swedish wilderness. Imagine a place where stressed-out entrepreneurs and business leaders could escape the hustle and bustle and reconnect with nature. Here, they could brainstorm new ideas, find inspiration, and simply unwind. By sharing my experiences, I hope to mentor and empower in particular women to overcome challenges and bring their innovative ideas to life.
Besides work, nature is my greatest source of inspiration. While riding through the forests, I often come up with my best ideas. The connection between body and mind that I experience while riding fosters my creativity and helps me to see things from new perspectives. One day I will share these experiences with people from all over the world.
